Financial results will be issued in a press release prior to the call, which will be hosted by Quepasa’s CEO John C. Abbott, CFO Mike Matte, and COO Geoff Cook.

Date: Thursday, March 1, 2012
Time: 4:30 p.m. Eastern time (1:30 p.m. Pacific time)
Toll-Free Dial-In Number: 1-877-941-8416
Toll/International: 1-480-629-9808

Please call the telephone number at least 5-10 minutes prior to the start time. You will be asked to register your name and organization. If you have any difficulty connecting with the call, please contact VP of Capital Markets and Investor Relations, Brian Harvey at 310-801-1719. A replay of the call will be available after 7:30 p.m. ET on the same day and until 11:59 p.m. ET March 1, 2013.

Toll-free replay number: 1-877-870-5176
International replay number: 1-858-384-5517
Replay pin number: 4515549

About Quepasa Corporation
Quepasa Corporation (QPSA: NYSE Amex) is the public market leader for social discovery and owner of Latin-American platform Quepasa and North-American platform myYearbook. The company makes meeting new people fun through social games and apps, monetized through both advertising and virtual currency. In addition to Quepasa and myYearbook, the Company operates Quepasa Games, a cross-platform social game development studio. Quepasa has strong reach throughout the world, with a concentration across North and South America. Quepasa is headquartered in New Hope, Pennsylvania. For more information about the Company, go to www.quepasacorp.com, or join for free at www.Quepasa.com, myYearbook.com, or via the myYearbook app on iPhone, iPad, and Android.

Contact:
Robin Shallow
EVP Communications & Public Relations
Quepasa Corporation – myYearbook
(215) 862-1162 x230
robinmyyearbookcom

Media Inquiries:
Tammy Chan
Atomic PR for myYearbook
(212) 699-3646
tammyatomicprcom

Investor Contact:
E. Brian Harvey
VP Capital Markets and Investor Relations
Quepasa Corporation
(310) 801-1719
brianharveyquepasacorpcom
Follow us on StockTwits or Twitter at QuepasaCorp

A recent study published last week found that online dating sites were deficient at determining whether people would have chemistry and make a match. The study, published in the journal of Psychological Science in the Public Interest, found that online dating sites encourage a shopping mindset, which is not compatible with two people finding a strong connection. The lead author of the study, Eli J. Finkel, Ph.D., even told CNN: “Not only is there no scientific evidence, despite the claims, [but] my team of co-authors have become pessimistic that there could ever be in principle an algorithm that could match people well based on the approaches these sites take.”

We found a very similar result in a recent survey of 4,000 myYearbook members. Overwhelmingly, people prefer to start out as friends before jumping into a romantic relationship. Friendship is the filter to finding a compatible match with 89 percent of men and 96 percent of women preferring to be friends before lovers. Sure, it may well be that girls are cultivating friendships and guys are cultivating future options, but it’s a critically important part of the courting process.

This really shouldn’t surprise anyone. If you don’t enjoy someone’s company, if you don’t like their jokes, if you can’t stand their conversation, you shouldn’t be with them. Starting out as friends is obviously the better way to do relationships. I for one would trust a conversation over an algorithm any day, and that’s the existential problem facing the dating site.

Of course, I’m not suggesting that traditional dating sites become obsolete overnight—far from it. One out of five people, some studies suggest have dated someone that they met online. No one could possibly argue that dating sites aren’t an efficient and pervasive way to meet people, but what I would argue is that they are no better at determining chemistry than picking people out of a list, and they don’t encourage friendships. And I think that is the writing on the wall for the dating industry at large.

Dating sites may be making more money than ever before, but it was only in 1999 that the music business peaked – years after the medium that would kill it first emerged. The rise of social networks and the ubiquity of mobile devices have given way to a new crop of mobile social networks – the Meeting Networks – which threaten to eat the dating industry’s $4 billion lunch by making them a subset of a larger “meet new people” space. (Full disclosure: I am both biased and wildly optimistic as a founder of myYearbook – one such meeting network.)

These Meeting Networks enable people to start out as friends through more casual interactions and relationships. They’re social networks not of your friends and family—like Facebook— but of people you might want to know, and they’re growing fast. It is with dramatic scale where Meeting Networks can realize their full promise: to engineer serendipity based on interests and hyperlocal connections. To the extent a free meeting network helps you discover the people around you on the subway platform, in the coffeehouse, or on the street, it would be difficult to see why people would pay to pick people out of a list on an algorithmic dating site. The question is only whether there will be a dominant winner in the Meeting Networks space, as there has been in the friends-based social networking space.

Large players in this space include Badoo and Tagged, but there are plenty of new competitors added to the mix seemingly every week, from Shaker to Banjo to Highlight. Unlike traditional dating companies like Match.com, eHarmony, and Spark Networks, which look to create intimate relationships and skip the friendship steps, these Meeting Networks emphasize casual relationships and let the users decide if and when they would like to turn it into something more. It’s a low-stress, entertaining way to meet new people.

In the graph below, the Meeting Network is the top-left quadrant, combining casual relationships with the people you want to know, and they’re already proven to be dramatically more engaging than traditional dating sites.

If a Meeting Network is an online bar, a traditional dating site is more like a speed date event. You can go to a bar for a variety of reasons. You may want a new friend, a one-night stand, or just a good time. On the other end of the spectrum, speed dating makes you feel like you’re on display, judging the success of the night by if you met “The One” instead of by the company you kept and the fun times you had.

At Meeting Networks, members aren’t just looking for “The One.” It’s more casual than that. 70 percent of Badoo members are looking for friendship, which helps to solve the churn problem endemic to traditional dating sites. Since the goal of a traditional dating site is to find a significant other, it is common for their users to deactivate their profiles once they find someone; in other words, you join a dating site with the goal of leaving it. In contrast, members of Meeting Networks can keep making new friends even if they happen to pursue something deeper with someone. Similarly, I’m not going to stop going to bars just because I have a boyfriend, but I certainly won’t go speed dating.

There has always been a thin line between friendship and romance. A recent survey found that 60 percent of men would make out with a female friend if given a chance (which feels a little low). So maybe Billy Crystal is right—maybe men and women can’t be friends—but Meeting Networks let them start out that way.

Catherine is the co-founder of myYearbook, a social network built around meeting new people, that recently merged with the Quepasa Corporation (QPSA: NYSE AMEX).

View Article

“Quepasa Media established a further integration of the brands of Quepasa Corp. under a single platform, and enables investors and advertisers to better understand the entire value of the newly merged companies and our web audiences in one central location,” notes John Abbott, CEO of Quepasa. “According to Quantcast, the combined traffic trajectory in the fourth quarter showed 47 percent growth over the prior year in global page views, or from 1.9 billion to 2.8 billion, respectively, on our two flagship properties, which we believe is just the beginning of an exciting growth period focused on social engagement, monetization and mobile.”

Beginning today, advertisers will be able to find aggregate metrics, including traffic and audience numbers, for myYearbook.com and Quepasa.com under the banner of Quepasa Media. Quantcast suggests Quepasa.com data will take up to two weeks to fully populate within the new network. Quantcast measures and organizes the world’s web audiences so advertisers can connect with the people who matter most to them.

In addition to continued growth online, myYearbook has seen explosive usage on its mobile applications, including upwards of 350 percent growth in mobile traffic in the past year. The company recently released one of the first “Meet New People” applications for the iPad and now provides its core social discovery experience to users of nearly any device.

About Quepasa Corporation
Quepasa Corporation (QPSA: NYSE Amex) is the public market leader for social discovery and owner of Latin-American platform Quepasa and North-American platform myYearbook. The company makes meeting new people fun through social games and apps, monetized through both advertising and virtual currency. In addition to Quepasa and myYearbook, the Company operates Quepasa Games, a cross-platform social game development studio. Quepasa has strong reach throughout the world, with a concentration across North and South America. Quepasa is headquartered in New Hope, Pennsylvania. For more information about the Company, go to www.quepasacorp.com, or join for free at www.Quepasa.com, myYearbook.com, or via the myYearbook app on iPhone, iPad, and Android.

Contact:
Robin Shallow
EVP Communications & Public Relations
Quepasa Corporation – myYearbook
(215) 862-1162 x230
robinmyyearbookcom

Media Inquiries:
Tammy Chan
Atomic PR for myYearbook
(212) 699-3646
tammyatomicprcom

Investor Contact:
E. Brian Harvey
VP Capital Markets and Investor Relations
Quepasa Corporation
(310) 801-1719
brianharveyquepasacorpcom
Follow us on StockTwits or Twitter at QuepasaCorp

To view a live audio and high-definition video webcast of Quepasa’s presentation, click here.

The webcast and presentation will also be archived for 90 days following the event.

NEW HOPE, PA – (January 11, 2012) – Quepasa Corporation (QPSA: NYSE Amex), the public market leader for social discovery and owner of Latin-American platform Quepasa and North-American platform myYearbook, today announced the appointment of Robin Shallow as Executive Vice President, Communications and Public Relations. Shallow will be responsible for the overall communications strategy, corporate branding, events, media relations and public relations for the company. She will report to Geoff Cook, COO of Quepasa.

“Robin has represented many of the world’s largest and most prestigious media companies and their category-leading, global brands,” notes Geoff Cook. “With the recent merger of Quepasa and myYearbook, we look to further our leadership as the best place to meet new people. Robin will be integral to communicating that message and building our brand globally. We are pleased to welcome her to our team.”

Previously, Shallow served as Executive Vice President, Communications for Rodale Inc., parent company to media brands such as Men’s Health, Prevention, Runner’s World and books including An Inconvenient Truth, Eat This, Not That! and South Beach Diet. She led Rodale’s relationship with Reveille Productions and NBC on the primetime hit The Biggest Loser, which included a premium subscription website, multiple New York Times bestselling books, in-show editorial integrations, and newsstand special issues.

Shallow is a graduate of Pepperdine University with a Bachelor of Arts in Telecommunications. She has been an active member of MPA – The Association of Magazine Media, Women in Communications, Women’s Sports Foundation and is a Founding Board Member of National Sports Marketing Network. While at Time Inc. she was awarded the President’s Award for her contribution to Sports Illustrated Olympic Daily.

As a part of continued investor outreach, Quepasa additionally announced that CEO John Abbott and CFO Mike Matte will present at the BOCEMb 2012 – Noble Financial Capital Markets’ Eight Annual Equity Conference at the Hard Rock Hotel in Hollywood, Florida, on Wednesday, January 18, 2012 at 12:30 pm Eastern Time. A live audio and high-definition video webcast of Quepasa’s presentation can be viewed at http://noble.mediasite.com/mediasite/Viewer/?peid=e4c05f127b2f45cdba68dae17a772a851d. The webcast and presentation will also be archived for 90 days following the event.

About Quepasa Corporation
Quepasa Corporation (QPSA: NYSE Amex) is the public market leader for social discovery and owner of Latin-American platform Quepasa and North-American platform myYearbook. The company makes meeting new people fun through social games and apps, monetized through both advertising and virtual currency. In addition to Quepasa and myYearbook, the Company operates Quepasa Games, a cross-platform social game development studio. Quepasa has strong reach throughout the world, with a concentration across North and South America. Quepasa is headquartered in New Hope, Pennsylvania. For more information about the Company, go to www.quepasacorp.com, or join for free at www.Quepasa.com, myYearbook.com, or via the myYearbook app on iPhone, iPad, and Android.

Contact Information
Press Contact:
Libby Langsdorf
Atomic PR
(212) 699-3649
libbylangsdorfatomicprcom

Investor Contact:
E. Brian Harvey
Vice President of Capital Markets and Investor Relations
Quepasa Corporation
(310) 801-1719
brianharveyquepasacorpcom

By Catherine Cook – When John Cusack and Kate Beckinsale reach for the same pair of black gloves in the movie Serendipity, they meet and fall in love. The goal of social discovery applications is to engineer this kind of serendipity. By leveraging demographic and interest data, and by providing good reasons to interact with strangers, this emerging category seeks to make meeting people feel fun and natural.

And it’s not just about dating. Most people I know I met through serendipitous encounters. Whether it’s the friend I bumped into at the college bookstore as a confused freshman or the boyfriend I met at the coffee shop, most human relationships start the same way – in a serendipitous moment.

But not a random moment. I wasn’t waiting in a random line in a random store in a random city; I was waiting in my college bookstore, surrounded by people in close proximity with shared ambitions and life stages. Even at the coffee shop, it’s not a random cross-section of society that caffeinates there each day, but a group of people particular to the location and environment of Georgetown. Social discovery apps spend much of their time focused on this problem: how to infuse apparently “random” online interactions with the sort of affinity that leads to connection—not unlike a good mutual friend who enjoys playing matchmaker.

Yet there has traditionally been a distinction between meeting people online and doing so offline: intention. We tend not to wake up one morning and say, “I’m going to meet a friend today.” Sure, you need to be open to friendship to find it, and it helps to be in places where you might meet someone (malls, bars, casual sports, and so on), but you don’t start every conversation with “Do you want to be my friend?” The key for social discovery apps is to mirror those offline meeting places by providing an experience that’s still fun on the days when the serendipity part just isn’t happening.

Let’s face it: picking someone out of a list feels less than magical, yet that’s where online social discovery has traditionally been stuck. Whoever can make it feel as natural as grabbing a coffee, hanging out at the bar, or wasting time in the mall is going to win the race for leadership of what I believe will be a very big category. And there’s no shortage of contenders, from more established players like Badoo and Tagged to extremely interesting venture-backed services like Banjo and Shaker. My own company, MyYearbook, is also competing for the same prize (so I am completely biased, but I am also a complete believer in these trends).

How big could this prize be? Everyone in the world has a desire for friendship, especially as teens and young adults when so many long-lasting relationships begin. It is inconceivable to me that there will not be the mobile equivalent of the mall or the coffeehouse, that there won’t be a dominant meeting place that will intelligently take into account location, interests, and every other available cue to make serendipity happen.

What is at stake is nothing less than the future of meeting new people—of how people discover one another and make relationships in a world where mobile devices behave like extensions of the human body. How do you create a social graph not of the people you know, but of the people you want to know? How do you make meeting people fun, at scale, for everyone? How do you make all that serendipity stuff just happen? These are the challenges we face, because as friendships themselves increasingly migrate online, we think it’s only natural that friendship-making will too. View Article

The latest examples came to me from online design store Fab.com, which just launched in June and then pushed out its first mobile apps for iOS and Android in October. In just three months, it said that 30 percent of its traffic is now on mobile. MyYearbook, a social networking site that was bought by Quepasa last year, said, thanks to a big holiday push, it now has 54 percent of its traffic coming in on mobile.

Now, these are just two examples, but it shows that though they both got their start on the web, they’re increasingly running mobile services. Twitter’s mobile traffic is up to 55 percent while Pandora is up to 60 percent according to Mary Meeker, of Kleiner Perkins. That’s happening quickly with Facebook as well, which has 350 million of its 800 million users actively accessing the social network through mobile channels.

Meeker highlighted this at the Web 2.0 summit in October, showing how mobile search, payments and shopping has taken off in the last two years. Online shopping destinations like eBay are seeing more and more sales via mobile devices. IBM said that 18.3 percent of all online sessions on retailers’ sites on Christmas were initiated from a mobile device, compared to 8.4 percent in 2010.

Meanwhile, Google is increasingly capitalizing on the growth of mobile searches by encouraging businesses to think mobile first. It has said that 44 percent of last minute holiday shopping searches was expected to be by mobile and 79 percent of smartphone users currently utilize their phones to help with price comparison, product searches and locating a retailer.

The fact is, thanks to smartphones and tablets, the way people are going to services and destinations is changing. People are accessing stuff all the time on the go and that requires developers and publishers to think mobile first.

Om Malik touched on this last month when he talked about the redesign of his personal website Om.co. Here’s what he wrote:

“When mulling over these changes, I began to wonder how a blog designed primarily for a mobile-first experience might fare. Of course, there would be a web-based version, too, but it would be not the primary focus. Mobile first meant — a great reading experience that allows readers to focus on things that matter — words, photos and videos — not the design flourishes and other elements such as social sharing icons.

Mobile first meant that the layouts would adapt themselves to the display. The iPad version would adapt to that device’s screen size while the iPhone/smartphone version would be even more barebones. The beauty of thinking about “mobile first” is that you get to use the latest in browsers, forget about backward compatibility and at the sometime are able to deploy newest technologies and hacks.”

This is increasingly how publishers and developers need to prepare their services. There is still an obvious need for a traditional website but the shifting habits of consumption mean you can’t make mobile an afterthought. People notice if you’re not optimizing for mobile and ignoring mobile users and their experiences can cost publishers. Google quoted a study last year that found that 61 percent of mobile users won’t return to a site if they have trouble accessing it from their phone.

It also means you can’t just water down a site or gin up a simple app. It still needs to have robust functionality because people want to do a lot of things on mobile. And they look to developers to also leverage the unique capabilities of devices, which are location aware and have cameras and other sensors. Some developers may want to think twice about how they implement some web-only features if it can’t be enjoyed by mobile users.

We’re already seeing more mobile apps and start-ups that are beginning on mobile and then looking toward online. But there’s still a ways to go for traditional websites, businesses and services to embrace mobile. With smartphone penetration expected to cross over 50 percent soon in the U.S. and adoption unlikely to slow down, it’s going to mean people going online through the small screen. Those who prepare for a mobile first world are going have the jump when it comes to attracting those consumers. View Article

New Hope, PA – December 19, 2011 – Quepasa Corporation (QPSA : NYSE Amex), the public market leader for social discovery and owner of Latin-American platform Quepasa.com and North-American platform myYearbook, today announced the availability of the myYearbook iPad application on iTunes: http://itunes.apple.com/us/app/myyearbook-meet-new-people/id486934659?ls=1&mt=8. With 350% growth in mobile users in the last 12 months, myYearbook continues its focus on providing the best platform for meeting new people on any device.

“We are happy to be among the first ‘Meet New People’ applications to launch on the iPad,” notes Geoff Cook, myYearbook co-founder, and COO of Quepasa Corporation, the parent company behind myYearbook. “We’ve just this week reached 500,000 daily mobile users, and we are nearing 200 million mobile sessions per month. Our audience is engaged and enthusiastic about meeting new people, and we believe our iPad app captures the essence of myYearbook – making meeting people fun. It may well be the best way to experience myYearbook on any device.”

“A number of our users expect an iPad under the tree this Christmas so it was important for us to get the app out in time,” continues Cook. “In fact, three times more users anticipate receiving an iPad this holiday season than already have one, according to a recent survey. We expect a nice holiday bump as a result.”

The iPad’s larger touch screen, user interface, and multitasking capabilities lets users better manage their profiles and engage with others around them while on-the-go, by updating their status, uploading photos, sending messages and giving virtual gifts. With the new myYearbook app, members can now use their iPad to discover new people nearby with myYearbook’s Live Feed of location-based updates, find secret admirers through “Match,” and interact and find people with similar interests through “Ask Me.”

“We remain 100% focused on building a global brand for meeting new people,” notes John Abbott, CEO of Quepasa Corporation. “We look forward to bringing the growing myYearbook mobile platform to a worldwide audience in 2012.”

To celebrate myYearbook’s iPad launch, the company is giving away an iPad-a-day for the “12 Days of Christmas” to 12 lucky myYearbook members, starting Sunday, December 25, 2011 through Thursday, January 5, 2012.

About Quepasa Corporation
Quepasa Corporation (AMEX: QPSA – News) is the best place to meet new people on the web and mobile device. The Company operates leading social networking services Quepasa.com and myYearbook, as well as Quepasa Games, a cross platform social game development studio. Quepasa.com and myYearbook make meeting new people fun and easy online and on your mobile phone by combining innovative social games, virtual goods, social applications, and a robust virtual currency to facilitate introductions and break the ice. Quepasa has strong reach throughout the world, with a concentration across North and South America. Quepasa is headquartered in New Hope, Pennsylvania with offices throughout the Americas. For more information about the Company, go to www.quepasacorp.com, or join for free at www.Quepasa.com or myYearbook.com.

Press Contact:
Tammy Chan
Atomic PR
212.699.3646
tammyatomicprcom

Investor Contact:
E. Brian Harvey
Vice President of Capital Markets and Investor Relations
Quepasa Corporation
(310) 801-1719
brianharveyquepasacorpcom
Follow us on StockTwits or Twitter at QuepasaCorp

That audience reflects usage across its apps for major smartphone platforms, including the iPhone and Android, and the mobile Web. The proportion of traffic from mobile has surged to more than 50% from about one-third since March, and just 6% in July.

Driving mobile growth are myYearbook’s Android and iPhone apps, reflecting the dominance of the two platforms. As more of its 30 million registered users shift to smartphones and buy tablets, the company expects that mobile activity will only increase.

Mobile users also tend to have more sessions per day, but for shorter periods. Typical myYearbook members log onto the service 10 and 11 times a day, respectively, on Android and iPhone compared to only two visits by online users. The more numerous mobile sessions add up to more time spent — about 35 minutes a day via Android, for instance, versus almost 20 minutes online.

Geoff Cook, myYearbook co-founder and COO of parent company Quepasa Corp., said about one in four new users have come through Android or iPhone, which translates into more like one in three new active users because of the heavier usage on mobile phones.

Efforts to monetize the mobile audience are still catching up with rapid growth. The mobile proportion of overall revenue is still only in the single digits. But the company plans to extend its virtual currency — myYearbook Credits — used for game play and other activities on the site to its Android and iPhone apps in the first quarter, and the iPad app in the following quarter.

“Traditionally, what we’ve done is launch in a given platform with no ads or monetization to establish baseline user numbers and make sure we know how the metrics look,” said Cook. The numbers for the iPad app may initially be small because only about 4% of myYearbook members currently own the Apple tablet, per a company survey. But through holiday gift-giving and broader adoption generally, Cook expects that proportion to grow steadily.

To help things along, the company has launched a promotion in which it’s giving away an iPad a day for the “12 days of Christmas” from Dec. 25 through Jan. 5. The myYearbook iPad app includes a location-based feature that allows users to find other myYearbook members nearby and post updates and photos on the go.

Beyond the iPad, the company is eyeing the Android-based Kindle Fire as the next target for a tablet app. Amazon, like Apple, has shown an ability to monetize digital goods and attract a huge number of online customer accounts. View Article